Why we built BAI
For years, customer experience software was built around a technical limitation: organizations could only listen to a small sample of customers, usually through surveys and usually weeks after the experience happened.
That limitation no longer exists. AI can help organizations understand every customer interaction as it happens. But understanding more only matters if people can trust what they are seeing and use it to make better decisions.
BAI began through research at McGill and EPFL, followed by early work with organizations willing to test these ideas with us. Those experiences shaped the company far more than any original plan.
We are still a small, hands-on team. We care deeply about building something useful, honest and worthy of the trust our customers place in us.
There is a lot left to build. That is what makes this exciting.






