Turn every customer interaction into evidence-backed action.

BAI is an AI-native customer intelligence platform that unifies surveys, service cases, reviews, social conversations and operational data. Its AI continuously surfaces what changed, why it matters and what to do next, with every conclusion linked to the underlying evidence.

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Connect every signal. Focus every team on what moves the business.

Choose a team to see the decisions BAI helps them make.
Signals BAI connects
BAI AI-native intelligence layer
Reads every signal. Keeps every conclusion traceable.
Choose a team

For Executives

Protect revenue, retention and reputation.

What they see
See which customer issues create the greatest financial and operational exposure, then focus investment on the interventions that matter most.
What they can do
Prioritize by business impact
Direct investment with evidence
Track corrective-action results
Used by teams at
RBC Royal BankRentokil Initial Scale AI Init Marketing HEC Montréal
BAI Analytics in the news

From scattered feedback to a defensible answer.

Feedback Groups organize every source around a project, journey or business question. Analysis, monitoring and reporting all inherit that context, so the answer stays coherent as the evidence grows.

01

Create a Feedback Group

Give one project, customer journey or operating question a central home. Every source and analysis stays organized around that shared context.

02

Bring in the data

Create native surveys, map CSV or Excel files, connect existing systems, or collect relevant conversations from the web and social channels.

03

Analyze automatically

Generate charts for structured questions, dedicated NPS analysis, and qualitative themes, sentiment, frequency and representative quotes.

04

Explore, monitor and report

Compare segments side by side, define recurring monitors for priority topics, review the underlying comments and export stakeholder-ready reports.

Start where the need is urgent. Expand as your evidence grows.

BAI is modular by design. Connect the sources you already have, then add AI-native collection and monitoring without rebuilding your intelligence layer.

Core platform

BAI Analytics

Connect and analyze surveys, service cases, reviews, CRM and operational data in one evidence-backed intelligence layer.

01
ConnectExisting customer and operational sources
Owned feedback

BAI Surveys

Create dynamic, personalized surveys across email and SMS, then analyze every response alongside your other customer signals.

02
CollectDynamic, AI-native feedback
Public conversations

BAI Social Listening

Capture reviews, social conversations, forums and news to identify emerging themes, sentiment shifts and reputational risk.

03
ListenPublic and market conversations
AI visibility

BAI GEO

Track how leading AI assistants describe, compare, cite and recommend your brand over time.

04
MonitorBrand visibility across AI assistants

A system of understanding, not another dashboard.

Legacy tools summarize channels. BAI connects them, so your teams can move from a changing metric to its cause, its context and the customer evidence behind it.

Traditional text analytics
BAI Analytics
Keywords and predefined rules
Intent, context and nuance
Each source reported separately
Cross-source patterns in one taxonomy
Themes and aggregated scores
Root causes linked to operational context
Opaque summaries
Every finding traceable to original evidence
Retrospective reporting
Emerging signals and corrective-action tracking

Enterprise security. Evidence that stays connected.

Independently assessed controls protect customer data while every conclusion remains linked to its source.

Independent assurance
AICPA SOC for Service Organizations
GDPR

SOC 2 is audited by Prescient Security, GDPR-compliant controls support regional processing, and security controls are monitored continuously with Vanta.

Evidence integrity
01Source record
02Context
03Insight
04Action

Every conclusion remains linked to original evidence.

Bring us the question your dashboards cannot answer.

Bring one unresolved customer question. We will set up a working session around your data, systems and operating context.

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